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A land of mountains and culture.

Tirol is a region of unrivalled natural beauty and rich cultural tradition. Positioned in the heart of the Alps, the province offers breathtaking landscapes, historic towns and a variety of leisure activities for visitors from all over the world. From majestic peaks to idyllic valleys, Tirol has something for everyone. At the same time, Tirol is also a unique event destination.

The uniqueness of Tirol

What makes Tirol so unique? It is the perfect symbiosis of nature and culture. The majestic peaks of the Alps dominate the landscape and provide an impressive backdrop for any activity, be it skiing in winter or hiking in summer. Tirolean culture is characterised by centuries-old traditions that are still alive today. Music, especially Tirolean folk music, as well as rich customs and culinary specialities make Tirol a place of cultural richness and authenticity. Tirol is a place that appeals to the senses and touches the soul. With its unique combination of nature, culture and historical sights, it is a destination that is equally fascinating for tourists and business travellers.

Tirol as an Event destination

Modern, picturesque, inspiring.

The picturesque landscape, modern infrastructure, easy accessibility and first-class locations offer ideal conditions for congresses, conferences, seminars and events of all sizes. The combination of nature and culture makes congresses and events in Tirol an unforgettable experience. The opportunity to hold meetings in the midst of the breathtaking Alpine landscape creates an inspiring atmosphere for participants and ensures lasting memories.

Tirol presents itself as a unique destination in the international congress and conference sector. Here, the transfer of knowledge seems to be fuelled by the breathtaking natural backdrop and the fresh Alpine air. This special synergy between unspoilt nature and the ultra-modern infrastructure as well as the outstanding services of the leading Tirolean company Congress Messe Innsbruck forms an extraordinary alpine-urban congress and conference offer.

  • Innsbruck as an alpine-urban metropolis
  • International connections by plane, train and bus
  • Host qualities at the highest level
  • Cultural experiences and culinary discoveries
  • Breathtaking alpine landscape in the middle of the mountains
  • Well-developed public transport network
  • High quality of life and fresh mountain air
  • Wide range of leisure activities in summer and winter

At a glance

Interesting sights in Tirol.


Innsbruck, the capital of Tirol, is rich in history and culture. Visitors to the Alpine metropolis can visit the Golden Roof, the imperial Hofburg and the Bergisel ski jump. But also one of the highest zoos in Europe, the Alpenzoo. It is home to a large number of Alpine animal species and offers a unique insight into the animal world of the Alpine region.

Achensee Lake

The largest lake in Tirol not only offers a picturesque backdrop, but also numerous water sports opportunities in summer. The water temperature of this mountain lake rarely exceeds 20 °C. However, the water quality is excellent. Extensive cycle and footpaths surround the Achensee. It can also be travelled and explored by lake Achensee shipping. Another special experience is an excursion on the Achseebahn, a historic cog railway that runs between Maurach and Jenbach.

Swarovski Kristallwelten

The Swarovski Crystal Worlds in Wattens are a glittering cultural destination. Visitors can embark on a journey through spectacular crystal installations, interactive exhibitions and artistic gardens. A place where art, history and innovation merge in sparkling brilliance.

Kufstein Fortress

Kufstein Fortress, majestically enthroned above the town, offers a fascinating insight into the medieval history of Trol. With its imposing architecture and well-preserved defences, it is the region's most impressive landmark. Visitors can explore the fortress and enjoy the breathtaking views of the surrounding mountain landscape.

The silver mine in Schwaz

The silver mine in Schwaz is a fascinating destination to delve deep into the history of Tirolean mining. Visitors can explore the fascinating world underground and learn more about the important role that mining played in the region.

Ötzi Village

The Ötzi village in Umhausen is a detailed reconstruction of a prehistoric settlement that provides an insight into life at the time of the famous Ötzi. Visitors can experience authentic ways of life and craftsmanship from the Copper Age. The lovingly designed houses and workshops offer a unique opportunity to immerse yourself in the past and discover the historical world of Ötzi.

Alpinarium Galtür

The Alpinarium in Galtür is a modern museum that offers an exciting insight into alpine culture and history. Visitors can explore the diverse aspects of life in the Alps and experience the impressive nature of the region.

Karwendel nature park

The Karwendel Nature Park, Austria's largest nature park and the largest protected area in Tirol, is famous for the Großer Ahornboden and the source of the Isar. For centuries, this area has been characterised by Alpine forms of use such as alpine farming, forestry and hunting. Alpine tourism development began in the 19th century and today offers a wide range of opportunities for various forms of alpinism with over 50 managed huts and mountain pastures.

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